There are various instructions and orders advised for you to follow when creating a model, which can complicate the process. However, building a sports betting model can be difficult and time consuming. The model will ultimately be able to highlight profitable betting opportunities, by judging a team's true ability more accurately than a bookmaker. In it's simplest form a sports betting model is a system that can identify unbiased reference points from where you can determine the probability for all outcomes in a particular game.